apple

This may be old news to some, but I’ve just dis­covered Apple’s won­derful Set to Screen series of pod­casts. As part of their Education web­site, Apple has teamed up with dir­ector Baz Luhrmann (Moulin Rouge!, William Shakespeare’s Romeo + Juliet) to explore all aspects of cre­ating a fea­ture film.

The film in ques­tion is Luhrmann’s Australia, a period piece about an English aris­to­crat (Nicole Kidman) who inherits a ranch in rural Australia just before World War II. Hugh Jackman also stars. I’d actu­ally heard little about the film as well (what sort of film blogger can I claim to be?), so it’s a good pro­mo­tional move for Luhrmann to build interest in the film, which will not be released until November.

The edu­ca­tional aspect involves presenting a cre­ative chal­lenge at the end of each pod­cast, which stu­dents have to com­plete. Winners are chosen and prizes awarded.

I’ve yet to watch these, but am looking for­ward to checking them out in more detail.

Tagged as: apple, bazluhrmann, education, marketing, promotion

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