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marketing

Hollywoozy

by James McNally on July 23, 2008 · 2 comments

in Web Sites

Through the won­ders of Twitter, I dis­covered today that domain name expert (and Toronto native) Bill Sweetman has offi­cially launched Hollywoozy, a blog about domain names for Hollywood movies. Bill gives the stu­dios a star rating from one to five­based on the quality of the domain name they’ve registered for each film. It’s a weird idea that just might be crazy enough to work. Haven’t you ever wondered why your favourite film’s web­site is so hard to remember, or why they have to add “movie” to everything? Hollywoozy will enlighten you.

But I have to wonder just a little about Bill’s own choice for the blog’s title and domain name. Is it mem­or­able? Sure. But does it give any clue what the blog is about? Not really. I guess it was better than HollywoodMoviesDomainNamesRatings.com.

Kidding aside, I am glad that not only is this an inter­esting corner of the film mar­keting world to cover (this will join Chris Thilk’s Movie Marketing Madness blog in my Google Reader feeds), but that Bill can use this poten­tially enter­taining sub­ject to edu­cate people a little about naming domains.

Tagged as: domains, marketing

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Baz Luhrmann: From Set to Screen

by James McNally on April 24, 2008 · 2 comments

in Directors, Web Sites

This may be old news to some, but I’ve just dis­covered Apple’s won­derful Set to Screen series of pod­casts. As part of their Education web­site, Apple has teamed up with dir­ector Baz Luhrmann (Moulin Rouge!, William Shakespeare’s Romeo + Juliet) to explore all aspects of cre­ating a fea­ture film.

The film in ques­tion is Luhrmann’s Australia, a period piece about an English aris­to­crat (Nicole Kidman) who inherits a ranch in rural Australia just before World War II. Hugh Jackman also stars. I’d actu­ally heard little about the film as well (what sort of film blogger can I claim to be?), so it’s a good pro­mo­tional move for Luhrmann to build interest in the film, which will not be released until November.

The edu­ca­tional aspect involves presenting a cre­ative chal­lenge at the end of each pod­cast, which stu­dents have to com­plete. Winners are chosen and prizes awarded.

I’ve yet to watch these, but am looking for­ward to checking them out in more detail.

Tagged as: apple, bazluhrmann, education, marketing, promotion

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