Let’s Make Money (Director: Erwin Wagenhofer): In 2005, I saw Wagenhofer’s We Feed the World (review), which was about the impact of globalization on food production. Here the director turns his typically dispassionate eye to the world of finance. As in his previous film, he takes us on a global tour, shooting in vivid widescreen 35mm. Along the way, he lets his interview subjects define the tenets of neo-liberal economics: deregulation of financial markets, liberalization of trade, reduction in the power of the state, and privatization of state-owned resources. He’s not an active presence in the film, and although he lets subjects from all sides of the issues speak, it’s in his editing and structuring of the film where his perspective comes through. For instance, after hearing from the German owner of a fabricating plant in India, we cut to a scene of a billboard advertising products for a European company. Under the billboard are the shacks of people too poor to ever afford these products. Wagenhofer lays out a very clear scenario where money is extracted from countries in the so-called “emerging markets” to enrich the already-wealthy “investors” from the West.
In Burkina Faso, the biggest export is cotton, a crop which leaves the soil unsuitable for growing anything else, including food. As a local production manager explains, Burkina Faso could support itself on its cotton exports alone if the US government didn’t subsidize its own cotton farmers. He complains that the West preaches free markets but then practices protectionism at home. The only other work in Burkina Faso is breaking rocks at a quarry, making the country look like a cross between a slave plantation and a prison chain gang.
Another startling segment is set in the southern region of Spain, the so-called Costa del Sol. Despite the desert climate, thousands of new apartments are being built around new golf courses. Since there is very little rain, these golf courses need to be constantly irrigated with massive amounts of water, even though hardly anyone in Spain plays golf. Worst of all, since these apartments are being sold as investment properties, many are being purchased by large pension funds. Local people simply can’t afford them. The end result is that nobody is living in them. In some sweeping helicopter shots, we see empty apartments covering huge swathes of previously unspoiled coastline. At the end of the film, we’re informed that there are three million of these empty apartments in Spain.
For the most part, the “talking head” interviews are filmed in unusual places, making them visually interesting. Development economist John Christensen is filmed on a beach in Jersey, where he was born, explaining how Jersey and other small places like it have become home to offshore trusts, a method for corporations to avoid tax and hide the origin of their profits. Former “economic hit man” John Perkins appears to be walking through a jungle as he explains his own predatory past.
All in all, Wagenhofer has created another compelling examination of forces that can often seem impersonal and impenetrable. The level of craft in his work is remarkable and he’s not afraid to put his camera in unexpected positions to make his points visually as well as with words. If I have one criticism, it’s that the film, at 107 minutes, is perhaps 20 minutes too long. This sort of exposition, no matter how beautifully and clearly presented, does tend to require a bit of time to process, and I think keeping this under 90 minutes would have given it more impact. At its current length, it would be easier to digest on a smaller screen. Making one of the sequences an extra on the DVD version seems like a good idea to me.
Official site of the film (in German)
(8/10)
Tagged as:
#hotdocs09,
economics,
finance,
globalization
Orgasm Inc. (Director: Liz Canner): Nine years ago, director Liz Canner was hired to curate some “erotic footage” for drug company Vivus, who were conducting trials for their competitor to Viagra. The hook was that they were testing it on women. Canner has been following the story of the quest for a female Viagra ever since. Although it’s not surprising to hear that the pharmaceutical industry is always pursuing new markets for their products, Canner has done a great job of tracing this particularly disturbing campaign.
In order to receive FDA approval in the US, drug companies must prove that their product is treating a definable disease. Hence, impotence was rebranded as “erectile dysfunction.” Similarly, women’s sexual difficulties, no matter what the cause, were gathered under the dubious moniker of “Female Sexual Dysfunction,” despite the fact that there was no new medical evidence that any such thing existed. And these difficulties included a wide range of issues, from low sex drive to discomfort during sex to inability to achieve orgasm during intercourse (even though 70% of women report that they can’t achieve orgasm without direct clitoral stimulation, something that intercourse rarely provides). That was enough to get the drug companies off and running.
Canner’s film doesn’t stop with the drug companies. The latest craze is cosmetic surgery to make women feel better about their labia. Despite the health risks involved in any kind of surgery, women are being encouraged to undergo this completely unnecessary procedure, just to try to make their genitalia conform to some standard which actually doesn’t exist.
The key message of the film is that women are being preyed upon due to a lack of proper sex education and the greed of a health care system that is supposed to be encouraging healthy sexuality. Instead, as a tool of Big Pharma, it is giving women the message that there is something wrong with them, and that a pill or some surgery can fix it.
Many women have difficulty with sex (achieving orgasm or just low drive) for completely non-physical reasons. The biggest factor is likely stress and overwork. Body image issues and past abuse may also be factors, not to mention a bad relationship or a clumsy lover. The good news is that the “cure” can be completely natural. Sex therapists like Leonore Tiefer of the New View Campaign are fighting what they call the “medicalization of sex” with good old-fashioned education. Women need to know how their bodies work, and how to figure out what works for them individually. Toronto sex shop Come As You Are handed out mini-flashlight keychain vibrators to everyone on the way into the screening. On the way in, I found that amusing. On the way out, I was grateful.
Canner has made an important film that should be required viewing for all students. That being said, I did have some issues with the filmmaking itself. I found the animations cheesy, and didn’t enjoy the music. In general, the production values were rough, and although it covered a lot of important ground, I felt the project probably grew a bit out of control over the years. The title isn’t particularly accurate, either, since the drug companies’ quest isn’t to provide a pill that gives women orgasms, merely one that increases their sex drive. Despite these weaknesses, I am grateful that the film alerted me to some important voices on this issue like Leonore Tiefer, as well as Ray Moynihan, co-author of Selling Sickness: How the Pharmaceutical Companies Are Turning Us All Into Patients.
Official site of the film
Here is the Q&A with director Liz Canner from after the screening:
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Duration: 21:04
(7/10)
Tagged as:
#hotdocs09,
corporations,
pharmaceuticals,
sexuality
