Some brilliant folks over at the National Film Board of Canada have come up with a unique and fun campaign for Oscar-nominated animated short Madame Tutli-Putli. Each visitor to the site can “unlock” a frame of the film each day. If all 23,287 frames are unlocked, then the entire film will be available for streaming on the site.
Not only is this a clever social media outreach, but it provides a way for people outside Canada to actually see the film, alleviating a common problem that many short films face. In my opinion, the film is a lock for the Oscar, and I’d heartily encourage you to participate in this innovative marketing campaign. They’re even giving away 200 copies of the DVD to random frame unlockers.
By the way, this is the NFB’s 70th Oscar nomination (they’ve won 12 times), and the fourth in the past four years.
Well-done, NFB!
Thanks for blogging about the campaign and for your comments!
We worked on this operation. Provokat conceived and produced the interactive campaign.
http://blog.provokat.ca/en/index.php?/archives/398-Provokat-at-the-Oscars.html