Madame Tutli-Putli’s Brilliant Oscar Campaign

Madame Tutli-Putli

Some bril­liant folks over at the National Film Board of Canada have come up with a unique and fun cam­paign for Oscar-nom­in­ated anim­ated short Madame Tutli-Putli. Each vis­itor to the site can “unlock” a frame of the film each day. If all 23,287 frames are unlocked, then the entire film will be avail­able for stream­ing on the site.

Not only is this a clever social media out­reach, but it provides a way for people out­side Canada to actu­ally see the film, alle­vi­at­ing a com­mon prob­lem that many short films face. In my opin­ion, the film is a lock for the Oscar, and I’d heart­ily encour­age you to par­ti­cip­ate in this innov­at­ive mar­ket­ing cam­paign. They’re even giv­ing away 200 cop­ies of the DVD to ran­dom frame unlock­ers.

By the way, this is the NFB’s 70th Oscar nom­in­a­tion (they’ve won 12 times), and the fourth in the past four years.

Well-done, NFB!

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One Response to Madame Tutli-Putli’s Brilliant Oscar Campaign

  1. Marilyse says:

    Thanks for blog­ging about the cam­paign and for your com­ments!
    We worked on this oper­a­tion. Provokat con­ceived and pro­duced the inter­act­ive cam­paign.
    http://blog.provokat.ca/en/index.php?/archives/398-Provokat-at-the-Oscars.html

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