wine

Martin Scorsese has cre­ated a short film for Spanish wine­maker Freixenet that pays homage to Hitchcock. It’s not obvious from the film itself that it’s a com­mer­cial (unless you know wine and the title “The Key to Reserva” doesn’t tip you off), until the final minute or so, where the camera pauses lov­ingly on a bottle of the sponsor’s bubbly. In my pre­vious life, I worked for a wine importer, and we rep­res­ented Francis Ford Coppola’s wineries. I wonder why he’s never cre­ated some­thing so clever for his own wines?

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Slate’s wine colum­nist Mike Steinberger weighs in on Sideways, per­haps my favourite film of 2004. Though he gen­er­ally likes it, he can’t help but dis­play some typ­ical wine geek insec­urity. He wor­ries that Paul Giamatti’s por­trayal of Miles Raymond, a char­acter who is, in his words, “a bit of a wine asshole” will reflect badly on all wine lovers. He impli­citly wor­ries that people might think the character’s arrog­ance and selfish­ness somehow flow out of his being a wine con­nois­seur. Mike, relax! Miles is a char­acter in a movie. He’s not rep­res­enting everyone who loves wine. He’s not rep­res­enting all middle-aged men. And no, Mike, he’s not rep­res­enting you.

Although I do con­sider myself a wine lover, I’m not obsessive, and the thing I liked most about the film is that it’s not par­tic­u­larly about wine at all. It’s about life, with all its dis­ap­point­ments and its pleas­ures. And it’s about the crazy broken people who live it.

UPDATE: About an equal number of people get it and don’t get it on the eGullet Forums. When someone says the movie isn’t believ­able because a “true wine geek wouldn’t…”, I just had to roll my eyes.

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Mondovino

Mondovino (USA/France, dir­ector Jonathan Nossiter): Since I work in the wine busi­ness, I had been quite eager to see this doc­u­mentary, and I wasn’t dis­ap­pointed. Reportedly drawn from over 500 hours of footage, the good news is that Nossiter will be releasing not only a the­at­rical cut, but a ten-part, ten hour series of the film on DVD by next Christmas (ThinkFilm is dis­trib­uting it). The bad news is that it’s still a bit of an unwieldy beast. When it was shown in Cannes, it was close to three hours long. For Toronto, he’s cut about half an hour but it still clocked in at 135 minutes. Now, for me, that’s fine. I love wine and I love hearing about the con­tro­ver­sies raging in my busi­ness. But not everyone wants that much.

Nossiter flits around the globe, from Brazil to France to California to Italy to Argentina, talking to wine­makers and PR people and con­sult­ants and critics about the state of the wine world. The theme that emerges is that glob­al­iz­a­tion and the undue influ­ence of wine critic Robert Parker are for­cing a kind of same­ness on wine. Small local pro­du­cers are either being bought up by larger con­glom­er­ates (American as well as local), or are being pres­sured by market forces to change their wines to suit the palate of Mr. Parker, who dic­tates taste to most of the American (and world) markets.

Mondovino

It’s a com­plic­ated sub­ject, and I can under­stand why Nossiter wants to let his sub­jects talk. There is Robert Mondavi, pat­ri­arch of the Napa wine industry, and his sons Tim and Michael, whose efforts to buy land in Languedoc faced oppos­i­tion from local vign­erons and gov­ern­ment offi­cials. There is Aimé Guibert, founder and wine­maker of Daumas Gassac, icon­o­clastic opponent of Mondavi’s plans and cru­sader for wines that express local terroir. There is Robert Parker him­self, expressing some dis­com­fort with his influ­ence while refusing to stop writing about the wines that he favours. There is “flying wine­maker” Michel Rolland, con­sultant for dozens of wineries all over the world, advising them how to make Parker-friendly wines. There are many many more fas­cin­ating per­son­al­ities in this documentary.

If you are a wine lover, you will want to seek out the ten-part series as well as the the­at­rical ver­sion of this film. But even if you’re not into wine, the film is an inter­esting look at how the forces of glob­al­iz­a­tion are chan­ging many of the world’s oldest and most estab­lished tra­di­tions. The effects on local cul­tures and eco­nomies cannot be ignored.

8/10(8/10)

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