Posts tagged as:

trailers

Trailer Tease

by James McNally on January 3, 2008

New York Times technology columnist David Pogue writes about the frustrating experience of seeing a movie that seems completely different from the trailer that made you want to see it in the first place.

This is becoming more and more common as films are edited right up to the date of release, while marketing plans (including the trailer) must be prepared months in advance. I experienced this “trailer tease” most memorably with the Will Ferrell comedy Anchorman: The Legend of Ron Burgundy. Almost nothing we laughed at in the trailer was in the finished film. According to the IMDB site, there were so many discarded subplots and unused scenes that the filmmakers made an entire second film, Wake Up, Ron Burgundy: The Lost Movie and included it on the second disc of Anchorman’s DVD release.

Can you think of any other examples of trailer teases that failed to deliver?

In Bruges Trailer

by James McNally on December 19, 2007

In Bruges

I’d read about director Martin McDonagh’s upcoming feature In Bruges a few weeks ago, and was intrigued by the setting (I’ve spend long stretches here on both my backpacking trips around Europe in the late 1980s) and the casting (Colin Farrell, Brendan Gleeson, Ralph Fiennes). Now the trailer is up and I’m convinced this will be a winner.

I’ve never been much of a Colin Farrell fan, but here he gets to play a Dublin hitman sent to a Belgian tourist town after a botched hit. The accents and dialogue are spot-on and the humour in the trailer promises to make this a unique spin on the hitman genre.

By the way, the trailer is hosted on Film in Focus, a new advertorial site from Focus Features that actually features a lot of great content.

In Bruges Trailer

P.S. Martin McDonagh is actually much better-known as a playwright, and I remember seeing his play The Lonesome West back in 2002 and having a very mixed reaction to it.

P.P.S. Watching this trailer brought back memories of another great Irish mob film with Brendan Gleeson called I Went Down. Inexplicably, it’s not available on DVD. It was briefly released in Region 4 (Australia) but is now out of print. Considering that this was the highest-grossing Irish film at the time of its release (1997), its unavailability seems criminal, if you’ll pardon the expression.

UPDATE (January 4, 2008): I’ve just learned that the film will be the Opening Night presentation at this year’s Sundance Film Festival, so we shouldn’t have to wait too long to hear what the reviewers there thought of it.