From the daily archives:

Sunday, March 23, 2008

Helvetica (Blu-Ray)

A few months back, I had an idea for a post. I wanted to know what the plans were for indie and doc­u­mentary film­makers to release their work in a high-definition format. I sent queries out to my list of con­tacts and got pre­cisely ZERO responses. In hind­sight, I realize why. Before the format war had been settled, it was simply too expensive for indies and docs to con­sider releasing on both HD-DVD and Blu-Ray format. It’s expensive enough to release just on one. But now that the dust has cleared in the Red vs. Blu(e) battle, it appears that a few brave souls are step­ping up with some HD good­ness for us. Though stuff like Planet Earth and Sharkwater have both come out in Blu-Ray already, those are backed by large stu­dios and dis­trib­utors. The first smaller film (to my know­ledge) to appear in Blu-Ray is Gary Hustwit’s stun­ning font doc Helvetica (review). Released by Plexifilm (which Hustwit founded, by the way), the new Helvetica will fea­ture the same bonus fea­tures as the SD (standard defin­i­tion) release but will boast twice the res­ol­u­tion. All the better since the film was shot nat­ively in high defin­i­tion, which is actu­ally true of quite a few doc­u­ment­aries and inde­pendent pro­duc­tions these days.

It’s prob­ably not worth it to upgrade if you already have the film, but if not, I’m sure the gor­geous visuals will pop even more if you have a Blu-Ray player. Kudos to Plexifilm and here’s hoping this is just the beginning.

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