Martin Scorsese has created a short film for Spanish winemaker Freixenet that pays homage to Hitchcock. It’s not obvious from the film itself that it’s a commercial (unless you know wine and the title “The Key to Reserva” doesn’t tip you off), until the final minute or so, where the camera pauses lovingly on a bottle of the sponsor’s bubbly. In my previous life, I worked for a wine importer, and we represented Francis Ford Coppola’s wineries. I wonder why he’s never created something so clever for his own wines?
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