An interesting article by Variety columnist (and blogger) Anne Thompson claims that film bloggers are here to stay, and that they’re changing the way studios and their publicity departments deal with the media in general. Bloggers have the ability to release information immediately, which is an advantage over print and television. But only if the information they’re releasing is true. And for the studios, only if the timing is right. A number of recent high-profile leaks regarding casting choices have annoyed the studios, and the speed with which some blogs are posting has led to a similar frenzy among the old media which in the long run doesn’t benefit the studios.
Although Thompson seems to argue the opposite, I wonder if at some point we’ll see a general reduction in access for the less-established “new” media?